’m having my mid-life crisis. Not a buy-a-red-convertible or get-a-hot-new-twenty-something-guy kind of mid-life crisis, but the sort you have when you get home from a three-month digital nomadding stint in Vietnam and discover that bags potatoes have jumped to $15 (seriously! WTF potatoes?). We are moving back to South Korea for an unknown period of time. Maybe a year, maybe less, maybe more.
How to stop being your own barrier to putting yourself and your image out there and being more visible in business
If you’re comfortable with the thought of ‘putting yourself out
Curating good quality content to share with your target audience shouldn't take too long if you have some 'go to' places bookmarked. Here are my favourite resources for content curation. I use these sites when I'm looking to schedule content in social media.
Who would ever have thought the TV cartoon Peppa Pig would offer inspiration for entrepreneurs?
Before you get all uppity and start waving your entrepreneurial snob around, Peppa Pig screens in 180 countries and rakes in more than a cool billion dollars a year through merchandising and other spin-off sales. Now, if that doesn't make you start to think about ways to anthropomorphise animals for a buck or two million, I'm not sure what will. But I want to focus on Miss Rabbit, the hardest working, superstar business woman on our small screens.
The underdog is a story trope that pervades Australian culture. It goes hand in hand with our belief that everyone deserves a fair go. We'll stand up for the little guy, cheering him on as he takes on the system. Whether he wins or loses, we love him just the same. Today, the Western Bulldogs take on the Sydney Swans in the 2016 AFL Grand Final. Here's a team that's been kicked and beaten until it almost folded. Classic underdogs. How great has it been watching the whole of Australia come out in support of the little guy?
Did you know there could be half a dozen or more videos lurking in a single blog post? And with video rapidly becoming first choice for content consumption, as a copywriter, it's about time I jump on the video bandwagon and explore this medium in more depth.
I recently recorded an interview with WynFM's Book, Stage and Screen Show and chatted to the delightful Samantha and Gordon Napier about all things social media for authors, writers, actors and musicians. Check out the recording and I've summarised my key tips.
Have you ever had one (or many!) of those moments where you're so excited about an ingenious idea your clever brain has given you only to discover that the original idea you'd mentally high-fived yourself over is not original at all? And not only that, someone else has executed it far more brilliantly than you think you ever could? Yeah, me too...
Sandra
