Sandra Muller - Writing CoachingWriting coaching to boost your writing skills 

Ready to take your writing to the next level?

Whether the term ‘writer’, ‘copywriter’, ‘blogger’ or ‘communications’ appears in your job title, you’ve no doubt been writing content for years. This content could be in the form of writing reports, newsletters, sales copy, blog posts, course content, articles, emails or social media posts.  

Perhaps you want to improve your writing skills to better connect and engage with your audience through smarter, more strategic content. 

Maybe you want to increase your productivity and learn techniques to help you write better quality content, faster. 

Perhaps a manager or mentor has suggested you look into writing coaching as part of your professional development.

You might want to overhaul your writing-related business’ processes and procedures to improve your profitability.

Whatever the reason you want to improve your writing skills and process, I can help. 

Book a discovery call

Sandra Muller - Melbourne copywriter, content strategist and plain English advocateWho am I to help?

I’m Sandra Muller, a copywriter, editor, content strategist and swooner over plain English.

I'm also a writing coach who helps people become smarter, more efficient and profitable writers. 

I’ve worked with creative professionals in the online content and UX design space since the days of noisy modems.

I’ve led teams of writers and editors on large content projects since 2004. Writers in my team always leave a project with fresh writing tips, techniques and processes that they can apply to future projects.

For me, writing coaching is more than about teaching people how to write well. It's about so much more than the words on a screen.

It's about:

  • doing audience research and analysing the data behind how people currently interact with your content so you can do it better
  • aligning your business goals with your user goals
  • developing a recognisable and authentic brand voice
  • having the right systems, tools and processes in place, which lead to greater efficiency and productivity. 

I engaged Sandra for a writing coaching session to analyse my writing. She provided extensive feedback on how to use plain language and improve the user experience. Sandra's tips have been beneficial not just for the content we discussed but for my entire site.



- Ingrid, Second-Half Travels

What we'll cover

I tailor each writing coaching session to align with your writing goals. Here are some of the topics we can cover during a writing coaching session. 

  • Content strategy

    • Audience research and data analytics for better targeting and messaging
    • Content auditing to better understand your existing content
    • Choosing the right brand pillars for content marketing
    • Developing a distinct brand voice that cuts through digital noise
    • Setting up a style guide for consistent content presentation
    • Content design to create an improved user experience
    • Writing a comprehensive content strategy
  • Content production

    • Writing tools to develop your writing skills
    • Understanding readability metrics to make content easier to process
    • Conversion copywriting techniques to attract and convert clients
    • SEO copywriting techniques to drive organic traffic to your site
    • Smart editing techniques to deliver a high-quality final piece
    • Plain English writing techniques for clearer and more concise communication
    • Writing accessible content to reach a wider audience and meet standards
  • The business of writing

    • Stakeholder wrangling techniques to get their buy-in and feedback
    • Content governance to ensure content is maintained
    • Content analytics to better understand how your content is working
    • Smart business processes to run your writing business more efficiently and profitably
    • Understanding the ROI of content creation
    • Building a case study for content investment

 



Sandra's focus on plain English has taught me how to be a better copywriter—right from consistency in bullet-point lists and punctuation to making the reader your first priority and writing for understanding. As plain English and user experience becomes more important than ever, Sandra's expertise is a wonderful resource to help your organisation communicate better.



- Sarah-Joy Pierce, Joyful Communications

How we can work together

  • The Single Session

    If you have a specific writing issue or question you would like to address, this is the session for you. Think of it as a ‘pick my brain’ session. 

    You’ll let me know what you want to achieve and we’ll take it from there. 

    Your single writing coaching session includes:

    •  a 1-hour video chat or phone call 
    • a follow-up email outlining what we talked about and what you’ll do to tackle your writing issue
    • 2 weeks of email support if you have further questions

    $350+ GST

    You can book as many single coaching sessions as you like and we can continue to build on past sessions. 

    Book a single session

  • The Writing Booster Package

    This package is for you if you would like to take a deeper dive into your writing. It’s perfect if you’d like to improve your writing skills and processes so you can work more efficiently and with greater confidence. If you need accountability, then writing coaching will work for you. 

    This package includes:

    • a 30-minute call to set goals for the coaching sessions
    • 3 x 1-hour video chats or phone calls -> whichever you prefer
    • follow up emails for each session that outline what we cover and what you’ll do before the next session
    • email support between each session
    • a 30-minute check in 4 weeks after our last session
    • a bonus month of email support after our final session

    $980 + GST

    We’ll do 2 x weekly sessions, then 1 x fortnightly sessions, then a final 30-minute check-in 4 weeks later. This gives you time to implement what you learn and bring new issues to our sessions. 

    Book your first session now

  • The Writing Accelerator Package

    This package is for you if you would like ongoing support to improve your writing skills and how you manage content production within your business or organisation. 

    This package includes:

    • a 30-minute call to set goals for the coaching sessions
    • 5 x 1-hour video chats or phone calls -> whichever you prefer
    • follow up emails for each session that outline what we cover and what you’ll do before the next session
    • a 30-minute check in 4 weeks after the final session to review your progress and goals
    • email support between each session
    • a bonus month of email support after our final session

    $1540 + GST

    We’ll do 2 x weekly sessions, 2 x fortnightly sessions, then a final session one month later. We’ll follow up the final session 4 weeks later with a 30-minute check in. This process gives you time to implement what you learn and bring new issues to each session. 

    Book your first session now

 

 

 

 


Are you ready to work with me and give your writing a boost?

All the feedback and advice I deliver is constructive and comes from a place of kindness.

My goal is to boost your writing confidence, not tear it down. I'll give you actionable feedback you can apply for immediate results. 

Let's do this. Let me help you become a better, more prolific and profitable writer. 


Working with Sandra has been one of the most impressive project experiences I have been involved in. As the lead writer, she very quickly became aware of my strengths and gave me clear and supportive direction where I could improve. Sandra's inherent sense of languages makes writing and editing alongside her a very rewarding experience.



- Antoanela Safca, Copywriter
Book a discovery call