How to write blog posts faster
Discover the techniques and tools we can use to improve our blog writing speed no matter what stage we’re at in our writing journey.
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Best collaborative writing tools
Online collaborative writing tools are the platforms we use to write, edit, review and approve content before it's published. Learn more.
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Copywriting style guide examples
A style guide is a set of rules that governs the consistent use of language and how you present content. See examples and download a template to create your own.
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Why you need a content audit even if you don’t know what one is
If you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and how you can improve
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What the FAQ?
Why FAQs provide a poor user experience
If your client thinks they need a Frequently Asked Questions page on their website, there’s most likely a problem with their website structure or
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The ‘What’s in it for me?’ (WIFM) Factor in copywriting
The WIFM Factor in copywriting is a technique you can apply to ensure your opening statement is compelling.
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Is your website committing these web crimes?
10 things to check to make a website is not committing web crimes
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What are you trying to say?
While my tips for writing or editing in a plain English style have become a default part of the way I work on certain kinds of content, these tips only
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Plain English writing tips
Plain English writing tips to help you write content that is easier for everyone to understand the first time they read it.
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