Let me choose your words carefully, so you don’t have to.
You already know that smart, strategic content is about far more than the words on a screen.
You also know that solid research should underpin every content decision.
But you’re juggling an online content project on top of your regular role and don’t have the in-house capacity or capability to make your content project happen. Or as well as it should.
If only you could clone yourself. Well … you sort of can.
What I can do for you
What others are saying about my work
There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.
Matt Fenwick True North Content
How we can work together
Are you an agency or freelancer?
I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.
Are you a business or government department?
You can work with me directly.
Who I've helped
On the blog
The WIFM Factor in copywriting is a technique you can apply to ensure your opening statement is compelling.
10 things to check to make a website is not committing web crimes
While my tips for writing or editing in a plain English style have become a default part of the way I work on certain kinds of content, these tips only…
Plain English writing tips to help you write content that is easier for everyone to understand the first time they read it.
I’ve been living in South Korea for exactly two years. Last year on this same anniversary, I wrote about 6 unexpected things life in Korea taught me. While I’ve learnt…
- Adam Mussolum, Kirana Education
What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.