Smarter, simpler, strategic content
You already know that smart, strategic content is about far more than the words on a screen.
You also know that solid research and evidence should underpin all content decisions.
But on top of your regular role, you do not have the capacity to make your content project happen. Or as well as it should.
Hello! I’m Sandra Muller and I’d love to help you create a smart content strategy and then write the copy that will best serve your target audience.
What I can do for you
Who am I to help you?
I'm an online content strategist, SEO copywriter and writing coach. I've been working in the online content world since the days of noisy modems. I create strategically smart, evidence-based content that will help you capture, inspire and serve your audience.
I also train people to help them improve their writing skills and build capacity to create smarter, more strategic content.
What others are saying about my work
There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra Muller is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.
True North Content
How we can work together
Are you an agency or freelancer?
I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.
Are you a business or government department?
You can work with me directly.
Who I've helped
On the blog
How to write blog posts faster
Discover the techniques and tools we can use to improve our blog writing speed no matter what stage we’re at in our writing journey.
The advance-retreat cycle when chasing big goals
Do you experience the phenomenon of the retreat-advance cycle when chasing Big Hairy Audacious Goals, too? Learn why and how we can counter it.
How to write a blog introduction that hooks your reader
How do you write a blog introduction that hooks your reader and compels them to read on?
Best collaborative writing tools
Online collaborative writing tools are the platforms we use to write, edit, review and approve content before it’s published. Learn more.
Copywriting style guide examples
A style guide is a set of rules that governs the consistent use of language and how you present content. See examples and download a template to create your own.
- Adam Mussolum, Kirana Education
What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.