Sandra Muller - Melbourne copywriter, content strategist and plain English advocateLet me choose your words carefully, so you don’t have to.

You already know that smart, strategic content is about far more than the words on a screen.

You also know that solid research should underpin every content decision.

But you’re juggling an online content project on top of your regular role and don’t have the in-house capacity or capability to make your content project happen. Or as well as it should.

If only you could clone yourself. Well … you sort of can.

Book a discovery call

What I can do for you


What others are saying about my work

There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.



- Matt Fenwick, True North Content

How we can work together

Are you an agency or freelancer?

I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.

Are you a business or government department?

You can work with me directly.


Who I've helped

Department of Justice and Regulation LogoDepartment of Health and Human Services LogoDepartment of Education and Training LogoACT Government LogoDepartment of Foreign Affairs and Trade LogoDepartment of Home Affairs LogoTraffic Accident Commission LogoMelbourne Water LogoKirana Education LogoPhillip Island LogoBetter Health Channel LogoGoodride Tyres Australia Logo


On the blog

What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.



- Adam Mussolum, Kirana Education

Are you ready to start? Work with me. Call 0416 321 034 or email me.