Let me choose your words carefully, so you don’t have to.
You already know that smart, strategic content is about far more than the words on a screen.
You also know that solid research and evidence should underpin all content decisions.
But on top of your regular role, you do not have the capacity to make your content project happen. Or as well as it should.
Hello! I’m Sandra Muller and I’d love to help you create a smart content strategy that captures, inspires and serves your audience.
What I can do for you
Who am I to help you?
I'm an online content strategist, SEO copywriter and writing coach. I've been working in the online content world since the days of noisy modems. I create strategically smart, evidence-based content that will help you capture, inspire and serve your audience.
I also train people to help them improve their writing skills and build capacity to create smarter, more strategic content.
What others are saying about my work
There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra Muller is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.
Matt Fenwick True North Content
How we can work together
Are you an agency or freelancer?
I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.
Are you a business or government department?
You can work with me directly.
Who I've helped
On the blog
Online collaborative writing tools are the platforms we use to write, edit, review and approve content before it’s published. Learn more.
What is a copywriting style guide? Also known as a corporate writing style guide or online publishing style guide, a style guide is a set of rules that governs…
If you want to gain a deep understanding of the content on your current website, see what’s working well, and what’s not doing so well and how you can improve…
Know when to use ‘that’ and when to use ‘which’ correctly
Why FAQs provide a poor user experience If your client thinks they need a Frequently Asked Questions page on their website, there’s most likely a problem with their website structure…
- Adam Mussolum, Kirana Education
What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.