Hi there, I’m Sandra Muller, content strategist and SEO copywriter.
I can help you scope, manage and deliver a complex online content project.
How I can help you
- Develop your content or social media strategy
- Engage your stakeholders
- Audit your existing website content
- Design and test an information architecture
- Create a content style guide for your website
- Research keywords
- Action SEO tactics
- Manage and lead a remote team of writers
- Write and edit your content
- Set benchmarks and analyse performance
What I can do for you
What others are saying about my work
- Matt Fenwick, True North Content
There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.
How we can work together
Are you an agency or freelancer?
I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.
Are you a business or government department?
You can work with me directly.
Who I have helped
On the blog
10 things to check to make a website is not committing web crimes
While my tips for writing or editing in a plain English style have become a default part of the way I work on certain kinds of content, these tips only…
Plain English writing tips to help you write content that is easier for everyone to understand the first time they read it.
I shed the ‘digital nomad’ label when I discovered that I was more of a ‘digital plonker’ – a location independent worker who prefers to stay in the one place…
I’ve been living in South Korea for exactly two years. Last year on this same anniversary, I wrote about 6 unexpected things life in Korea taught me. While I’ve learnt…
- Adam Mussolum, Kirana Education
What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.