Sandra Muller - Melbourne copywriter, content strategist and plain English advocateSmarter, simpler, strategic content

You already know that smart, strategic content is about far more than the words on a screen.

You also know that solid research and evidence should underpin all content decisions.

But on top of your regular role, you do not have the capacity to make your content project happen. Or as well as it should.

Hello! I’m Sandra Muller and I’d love to help you create a smart content strategy and then write the copy that will best serve your target audience.

Book a discovery call

What I can do for you

Who am I to help you?

I'm an online content strategist, SEO copywriter and writing coach. I've been working in the online content world since the days of noisy modems. I create strategically smart,  evidence-based content that will help you capture, inspire and serve your audience.

I also train people to help them improve their writing skills and build capacity to create smarter, more strategic content.

What others are saying about my work

There are plenty of people who can write and manage content when the brief is clear and the subject is straightforward. There’s only a few who can manage complex content, stay on top of it and deliver results. And Sandra Muller is one of the best. I’ve engaged her to work with True North Content on several complex content projects: technical subjects, challenging stakeholders and moving targets. Sandra has an unmatched ability to make sense of the complex, to chart a path, and to lead a team of writers through to the end of the project.

Matt Fenwick Matt Fenwick
True North Content


How we can work together

Are you an agency or freelancer?

I can subcontract to you. Much of the online content project work I do is via agencies and other independent content strategists.

Are you a business or government department?

You can work with me directly.

Who I've helped

Department of Justice and Regulation LogoDepartment of Health and Human Services LogoDepartment of Education and Training LogoACT Government LogoDepartment of Foreign Affairs and Trade LogoDepartment of Home Affairs LogoTraffic Accident Commission LogoMelbourne Water LogoKirana Education LogoPhillip Island LogoBetter Health Channel LogoGoodride Tyres Australia Logo

On the blog

What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.

- Adam Mussolum, Kirana Education

Are you ready to start? Work with me. Call 0416 321 034 or email me.