Sandra Muller the Smarter WriterWriter, editor, content manager, reader, blogger, hiker, mum and ultramarathon groupie

When I was seven, I wrote a short story about a boogie man with poor toileting skills and a penchant for picking his nose. My teacher loved it so much she sent me to the other Grade 2 classes to read it. I knew from that moment that I wanted to be a writer.

Fast forward 15 years and in the mid-90s I found myself with an Arts degree in Professional Writing and exploring this newish communication tool called the internet. I could see its potential and an opportunity to carve out a creative career so I leapt right in, learning everything I could and found a role as a junior interaction designer with a multimedia company. I started out designing interactive CDs and information kiosks back in those days before moving on to websites.

Fast forward twenty years and I have gathered a lot of experience as an employee, contractor and freelancer in different digital media with roles as an interaction designer, writer, editor, video producer, online content manager and digital strategist. I bring this broad skill set to all my work and you’ll find that I’m about so much more than just the words on the page.

I’ve specialised in online content since 2004, so when you work with me, you get the benefit of the in-depth knowledge I’ve gained over the years.

My early career in interaction design brings a strong user-centric focus to all of my projects and I always advocate for the user experience. I’ll always have your audience’s goals in mind.

I’ve written and edited 1000s of pages of online content, produced 100s of videos, and devised and implemented numerous digital media strategies. I love working on the big, meaty, complex content projects that involve a team of other content professionals and engaging with project stakeholders.  I’ve had extensive experience developing and managing multi-lingual websites, and developing and implementing global digital marketing strategies.

I’ve worked in government as a long-term contractor and on the other side of the table as a consultant. I’ve also worked directly for a multinational organisation.

All decisions regarding your online activities, from the platform you use to the choice of words on the screen, is ultimately a business decision. These decisions should be well-informed and aligned with your business goals. I take the time to get to know you and your organisation before word herding process even begins.

Find me online

I love to put into practice all I’ve learnt in the digital space into my own projects.

The Smarter Writer

This is where I blog about everything I learn about how our creative brains work and help others become smarter and more prolific writers.

Silk Interiors Wallpaper |

I sell stunning wallpaper designs, many designed and manufactured in Australia through my eCommerce store. Wallpaper is such a grand way to make a statement and let your personality shine in your home. I also blog about decorating from the heart to create a home you truly love.

Heading for the Hills

I love to go hiking with my family. You can usually find me on weekends somewhere in the hills around Melbourne. I blog about hiking, write gear reviews, share hiking routes, encourage other families to get outdoors and collect stories to share from the trails.






My formal qualifications include:

  • Bachelor of Arts in Professional Writing and Literature (Deakin University)
  • Advanced Diploma of Arts in Professional Screenwriting (Digital Media) (RMIT)
  • Graduate Certificate in International Business (Swinburne)
  • Certificate IV in Small Business Management (Kangan Batman TAFE)

Where I’ve been published

Flying Solo LogoAs seen in the clever copywriting school  Soar Collective Logo Bussiness-Business-Business-LogoBusiness Victoria Logo