December 5, 20190Comments

The sad case of the misunderstood apostrophe

The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.

by Sandra Muller

November 23, 20192Comments

Stabbing zombies with pitchforks and culling -ing words

Check your content for the kinds of -ing words you can cull from your writing to make it stronger.

by Sandra Muller

October 23, 20190Comments

7 tips for writing engaging content to connect with your readers

What is engaging content? Engaging content satisfies a reader's goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or

by Sandra Muller

August 27, 20190Comments

Avoid these words to strengthen what you have to say

Weak or uncertain language minimises what we have to say. Here are some minimising language examples to avoid that will strengthen your writing.

by Sandra Muller

July 17, 20190Comments

Green zombies and ending hyphen confusion

Here's a trick to figuring out when to hyphenate ... and when not to.

by Sandra Muller

July 8, 20190Comments

How to write instructions that don’t condescend

How to not sound condescending in your writing while writing instructions by avoiding certain words that can make readers feel stupid.

by Sandra Muller

July 3, 20192Comments

How sneaky hidden verbs weaken our words

Hidden verbs are are the verbs we turn into a noun and then need an extra verb for it to make sense. Find our why hidden verbs weaken your writing.

by Sandra Muller

March 25, 20180Comments

Beautiful English words

There are beautiful English words that I love saying because they sound so lovely, regardless of the meaning. Some words are beautiful to vocalise. Here are some of my favourite English words. Are you favourites in this list?

by Sandra Muller