October 18, 20200Comments

The advance-retreat cycle when chasing big goals

Do you experience the phenomenon of the retreat-advance cycle when chasing Big Hairy Audacious Goals, too? Learn why and how we can counter it.

by Sandra Muller

September 24, 20200Comments

How to write a blog introduction that hooks your reader

How do you write a blog introduction that hooks your reader and compels them to read on?

by Sandra Muller

July 26, 20200Comments

Where to find inspiration when you feel uninspired

Is there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find inspiration for work when forcing it just

by Sandra Muller

10 Tips to help you become a more productive and prolific writer

July 2, 20202Comments

10 tips to help you become a more productive, prolific and profitable writer

I don't know anyone who doesn't want to be a more productive, prolific and profitable writer. These tips work for me. I experiment a lot and love discovering how our

by Sandra Muller

May 28, 202010Comments

When you want to say something but it’s already been said before

You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor. But you’re worried

by Sandra Muller

December 5, 20190Comments

The sad case of the misunderstood apostrophe

The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.

by Sandra Muller

November 23, 20192Comments

Stabbing zombies with pitchforks and culling -ing words

Check your content for the kinds of -ing words you can cull from your writing to make it stronger.

by Sandra Muller

November 18, 20190Comments

Framing language in a positive way

People respond better to positive statements. When writing instructions or giving advice, try to frame it in a positive way.

by Sandra Muller

October 23, 20190Comments

7 tips for writing engaging content to connect with your readers

What is engaging content? Engaging content satisfies a reader's goal in a delightful way. Engaging content lures the reader through the promise of delivering what they want or need to know, or

by Sandra Muller

October 8, 201912Comments

Updating blog posts

Updating old blog posts and general content maintenance is the unsexy side of blogging. But done well, it can drive enormous benefits.

by Sandra Muller

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