The advance-retreat cycle when chasing big goals
Do you experience the phenomenon of the retreat-advance cycle when chasing Big Hairy Audacious Goals, too? Learn why and how we can counter it.
Sandra Muller Sandra Muller 
How to write a blog introduction that hooks your reader
How do you write a blog introduction that hooks your reader and compels them to read on?
Sandra Muller 
Where to find inspiration when you feel uninspired
Is there anything more frustrating than showing up to do the work but feeling paralysed by a lack of inspiration? Where to find inspiration for work when forcing it just
Sandra Muller 
10 tips to help you become a more productive, prolific and profitable writer
I don't know anyone who doesn't want to be a more productive, prolific and profitable writer.These tips work for me. I experiment a lot and love discovering how our
Sandra Muller 
When you want to say something but it’s already been said before
You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor.But you’re worried
Sandra Muller 
The sad case of the misunderstood apostrophe
The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.
Sandra Muller 
Stabbing zombies with pitchforks and culling -ing words
Check your content for the kinds of -ing words you can cull from your writing to make it stronger.
Sandra Muller 
Framing language in a positive way
People respond better to positive statements. When writing instructions or giving advice, try to frame it in a positive way.
Sandra Muller 
7 tips for writing engaging content to connect with your readers
What is engaging content?Engaging content satisfies a reader's goal in a delightful way.Engaging content lures the reader through the promise of delivering what they want or need to know, or
Sandra Muller 
Updating blog posts
Updating old blog posts and general content maintenance is the unsexy side of blogging. But done well, it can drive enormous benefits.
Sandra Muller