Whether you want to craft the perfect About page from scratch or want to revamp your existing About page, this template will help you learn to:
- define the ideal client you want to attract
- be clear about your brand
- cut through your self-consciousness
- develop your authentic voice
- share your story, but put the focus on the benefits your ideal client will gain from working with you or buying your products
- plan a basic search engine optimisation (SEO) strategy to help build your online profile
- structure your About page for maximum impact
- use your website’s About page as a template for creating other profiles for publishing on different mediums such as LinkedIn, social media sites, business directory listings, etc.
Table of contents
- Know your brand
- Know your ideal client
- Get over yourself!
- Develop your authentic voice
- Share your story
- About page template
- Using SEO to build your online profile
- Learn more about SEO
- The editing process
- My seven golden rules of editing
- Use your About page to create other profiles
- Promoting your profile
- Best practice tips for writing well
- Writing tips
- Mix it up
- Structure tips
- Style guide
- Word usage
- Style elements
- Common mistakes