The ‘What’s in it for me?’ (WIFM) Factor in copywriting
The WIFM Factor in copywriting is a technique you can apply to ensure your opening statement is compelling.
Sandra
Sandra
When you want to say something but it’s already been said before
You know your stuff. People often ask for your advice. You’re ready to show the world your expertise and authority on a subject, and build trust—the ‘EAT’ factor.
But you’re worried
Sandra Muller
Is your website committing these web crimes?
10 things to check to make a website is not committing web crimes
Sandra
The sad case of the misunderstood apostrophe
The apostrophe is an often misunderstood and overlooked critter. Yet for such a small mark, it has a big meaning. It tells us so much in this 1 small signal.
Sandra Muller
Stabbing zombies with pitchforks and culling -ing words
Check your content for the kinds of -ing words you can cull from your writing to make it stronger.
Sandra Muller
Framing language in a positive way
People respond better to positive statements. When writing instructions or giving advice, try to frame it in a positive way.
Sandra Muller
7 tips for writing engaging content to connect with your readers
What is engaging content?
Engaging content satisfies a reader's goal in a delightful way.
Engaging content lures the reader through the promise of delivering what they want or need to know, or
Sandra Muller
What are you trying to say?
While my tips for writing or editing in a plain English style have become a default part of the way I work on certain kinds of content, these tips only
Sandra
Updating blog posts
Updating old blog posts and general content maintenance is the unsexy side of blogging. But done well, it can drive enormous benefits.
Sandra Muller
Plain English writing tips
Plain English writing tips to help you write content that is easier for everyone to understand the first time they read it.
Sandra