It’s hard to be everywhere on social media these days as there are so many places to be! But that’s OK. You don’t have to be everywhere. You only have to be where your ideal client is. And you don’t need tens of thousands of likers or followers to be successful; you just need to be engaged with your ideal client.
I can help you figure all of this out and create your social media strategy that covers the sort of posts will resonate with your audience and when they should be posted for maximum reach.
If you don’t have time to curate and create social content, I can manage it all for you.
If you need someone to manage your social ad spend, I can do that, too.
I can with you on a one-off campaign or on a monthly retainer – whatever best suits your business goals.
Destination Phillip Island
Phillip Island wanted to use social media to promote local businesses, attract foot traffic to the area and create awareness of Phillip Island as a fantastic destination for families and couples.
I helped them achieve their goal by creating and actioning a social media strategy for Facebook and Instagram and working with prominent Melbourne bloggers to promote Phillip Island as a destination of choice through sponsored posts.
I also set up Facebook and Instagram advertisements to expand our reach and it provided a significant boost to the success of the project.
Because we wanted to attract people who could convert to foot traffic (rather than an aspirational ‘one day’ audience), we focused our target audience on the greater Melbourne area.
By taking a snapshot of the site and social channels’ performance before starting the campaign, I could measure the success of the project. During the five-week campaign, social visits to the www.visitphillipisland.com website increased by 400%. The Instagram following grew from 17K to 21.5K while Facebook following grew by 1K.
How can I help you?
Let's chat. Call me on (03) 9010 6034
Or fill in the form below and let me know about your social media needs.