Blog copywriting for business
I love blog copywriting. Blogs are one my favourite medium for communication. They can help people peek behind your curtain, catching a glimmer of how you think and work. We don’t want to know what you ate for breakfast or how many hill reps you did for your #WednesdayWorkout.
But we do want to know how you think and feel about important issues that impact your industry and we want your insights and tips for doing things a better way. We’re looking to you for your guidance, inspiration and expertise.
Blogs are also a great way to:
- keep your website fresh (more content means more opportunities to rank for more keywords)
- engage your audience
- build your brand by putting yourself ‘out there’
- share your opinions about what matters to you
- connect authentically with your community
- direct traffic to your website
- grow your audience
- ultimately, increase sales.
Maybe you don’t have time to write all the blog posts ideas swirling in your mind (I bet there are a few!) or you need a hand structuring your ideas and words or interviewing the people you’d like to feature. I can help you with all of these tasks. Sometimes people come to me for help because they don’t have lack confidence in their writing ability.
I can help you create your ideal blog posting strategy and schedule. We can build a series of posts that cover a particular theme. If you’re struggling for ideas, I have my go-to bag of tricks for this very situation.
I use a solid QA process while writing, with checks along the way to make sure your authentic voice shines through and to make sure your blog posts are free from typos and other errors. I always use the services of a professional proofreader on the final version of blog posts.
Sometimes people come to me for help because they lack confidence in their own ability to write well.
The truth is, you know how to tell a story. You know what is good and engaging writing.
But perhaps you need a hand finding a way to express your thoughts with clarity. You might want to learn how to structure your content well and discover the tenants of good web writing and learn different techniques that can improve your writing.
As a word coach, I can help you. Together, we can improve your confidence and refine your authentic voice. You’ll learn how to engaging content on your own.
Keyword research and search engine optimisation (SEO) for blog posts
Keyword research and search engine optimisation (SEO) is innate in all my online work, but I write first for humans, second for search engines.
If driving more traffic to your website through your blog is your number one goal, I can help you find the best ‘long tail’ keywords to target for each blog post.
However, I can go deeper. I partner with SEO expert Nat Alleblas, who would like nothing more than to dive deep into your business and find some amazing long tail keyword opportunities that you can use to optimise blog posts and other web pages to drive more traffic to your website.
Let’s do it!
Let’s have a chat about your business and what your goals are and I’ll work out a blog copywriting plan that suits your business needs and your budget.