If you’re a small business owner, freelancer or blogger then you know how important it is to get your brand in front of potential customers and readers. Search engine optimisation (SEO) is one of the most effective methods because once your site ranks on the first page of Google and if you maintain your ranking, you have a supply of free traffic visiting your site.
Here’s the thing though, SEO is a long-term game. It can be expensive if you outsource it or it takes a lot of time if you do it yourself. And getting on the first page of Google can be challenging, especially for competitive keywords that are going to drive people ready to buy your product or services.
So, how do you boost your online presence without SEO? Here are seven successful methods you can use right now.
1. Get on LinkedIn
Having a business profile on LinkedIn is an excellent strategy for small business owners and freelancers who are looking for more sales leads.
Create a personal LinkedIn account for yourself if you haven’t already (or dust off your old one if you do) and also add a page for your company. Check out this example.
Fill your company’s profile with information about you and your business and include a link back to your website.
Once you have created a page, follow thought leaders in your industry and comment on their posts, provide your own commentary, post articles and blogs on your account that link back to the original post on your site, and connect with other colleagues in your industry.
2. Write guest posts
Guest blogging is when you offer to write content for other blogs or websites. It’s a great strategy because not only are you helping the other site owner build their website, you also have the opportunity to include your brand name and a link back to your site.
Guest posts help expose you to a new audience and it can give a nice boost in traffic too. Some very successful websites allow you to write guest posts. Reach out to them and offer a couple of ideas you would like to write about. Websites often post guidelines for submitting posts. Search for ‘guest blog post’ plus your industry or niche and see what comes up. Aim to publish only on quality sites, not rubbish sites where anybody can submit any text crap or as many spun articles as they can churn out.
3. Build your personal brand
Personal branding is the personal promotion for what you stand for and believe. Every individual has their own personal brand, but not everyone shows it. Here are a couple of ways to boost your personal brand:
- Have an excellent ‘About Me’ page on your website. Here’s a free template to help you create a great ‘About me’ page. Or, check out my paid ‘Create the perfect About page‘ template in my online store.
- Fill out your LinkedIn and Facebook profiles with lots of details about your business and create separate company pages. Invite your friends and followers to like your page.
Your customers and readers will want to see what you do, what you stand for and your level of expertise so make sure you clearly highlight this. Personal branding will elevate your image and make you stick in the mind of customers.
4. Comment on blogs
When you read someone else’s blog, leave an insightful comment that adds value to the article or opens up an interesting discussion. When you write a comment, most site owners allow you to drop a link back to your website, which can lead to more traffic.
But, don’t write spam comments that offer no value. Include your link in the URL field, not the body of the comment or you’ll look spammy. I cover blog commenting in depth in my post on How to build quality backlinks to boost your online profile.
5. Join Facebook community groups relevant to your field
People spend A LOT of time on Facebook and by joining various groups that are appropriate to your industry or niche, it will give you the possibility to engage with potential clients and fans. Offer advice and post questions on these groups regularly. Be ‘visible.’ Be helpful. People will notice your commentary and see the value you add to the community that they’ll start to see you as an expert in your field. When the time comes and they need the services or products you provide, they won’t be able to resist and check your company out.
To take this one step further and create your own Facebook group and build up a community of like-minded people.
6. Run a PPC advertising campaign
Pay Per Click (PPC) advertising is a FAST way to get more traffic through your door and get customers. PPC can be quite costly if done incorrectly but with practice, this strategy can be an excellent way of getting more leads.
You can run a PPC campaign on Facebook, Google and many more platforms with high visibility.
7. Take advantage of your email signature
An email signature is a free and direct source of traffic to your website. Whenever you send out an email, be sure to add an email signature that has your name and a link to your site. You can also add a banner to your signature that advertises your latest product or showcase any industry awards you’ve received. Also, if you want to increase networking opportunities, you can let everyone know the next event you are going to attend. The person you’re emailing might be planning to go to the same event and will want to meet up with you.
When it comes to boosting your online presence, try to think of creative ways to get your brand in front of your audience and focus on connecting with others in your industry whether that’s via social media, commenting on their blogs or a friendly email.
Which tip will you action first? Let me know in the comments below.